TORONTO — Transat’s long-time Chief Sales and Marketing Officer of Transat and President of Transat Distribution Canada (TDC), Joe Adamo, says he’s retiring at the end of this year.

Adamo has been with Transat for more than 14 years. He will retire on Dec. 31, 2025.

Transat says Adamo’s departure will lead to a reorganization aimed at maintaining the company’s strong commercial momentum, with expanded responsibilities for two key members of the leadership team: Renée Boisvert and Xavier Szwengler.

Boisvert, currently VP, Product and Tour Operator Sales, will see her portfolio expand to include the Canadian Affair and Transat Distribution Canada (TDC) brands, for which she will assume the presidency. Her new title will be Vice President, Product and Tour Operator Sales and President of TDC.

“I am honoured by the trust placed in me by the leadership team and very excited to take on this new challenge,” said Boisvert. “I look forward to working even more closely with the talented teams at TDC and Canadian Affair, as well as with our valued network of partners, to continue innovating and growing our market share.”

Meanwhile Szwengler will add to his current responsibilities in Marketing and Loyalty by taking on leadership of the Digital Experience teams, Contact Centres, and Air Transat’s commercial team. His new title will be Vice President, Marketing and Distribution.

“I am thrilled to take on these new responsibilities, which will allow us to create an even more integrated and high-performing customer experience – from initial marketing inspiration through to post-sale service,” said Szwengler.

The changes will take effect following Adamo’s departure.

“A TREMENDOUS PRIVILEGE”

While Adamo is stepping down at the end of 2025 “to embrace a slower pace,” he will remain professionally active through board appointments.

Transat’s President and CEO, Annick Guérard, said Adamo’s departure marks the end of a significant chapter in Transat’s history.

“On behalf of the entire Transat team, I extend my heartfelt thanks to Joe for his outstanding contributions, visionary leadership, and unwavering commitment,” said Guérard. “His market expertise and passion for the industry have been invaluable to our organization. We wish him great success in his future endeavours.”

Adamo joined Transat in 2011 and since then has held several key positions, progressing from Senior Director to VP Marketing, and later taking the helm of TDC as GM and then President.

I thank all colleagues and partners for their trust and collaboration.

“It has been a tremendous privilege to contribute to Transat’s evolution over the past 14 years,” said Adamo. “I am proud of the journey we’ve taken together, alongside passionate, creative, resilient and dedicated teams and professionals. I thank all colleagues and partners for their trust and collaboration. I leave the company confident that Transat will continue to grow and thrive, driven by strong leadership and a forward-looking vision.”