AMMAN — G Adventures and National Geographic Expeditions are taking their partnership to a new level with the introduction of ‘National Geographic Signature with G Adventures,’ a premium travel style set to launch globally.

The new offering expands the collaboration between the two brands, which have worked together for more than a decade. Rather than focusing exclusively on traditional luxury, the Signature collection is designed for travellers seeking purpose-driven experiences that combine comfort with education, culture and community engagement.

Bookings for the collection will open in January 2026, with first departures slated for January 2027.

Launching with 29 itineraries across destinations such as South Africa, Vietnam, Japan, Central Asia, Peru and Jordan, the trips are built around what the companies describe as “Signature Moments.” These exclusive experiences may include behind-the-scenes access to museums, historic sites or private dining in extraordinary settings. Each trip also features cultural immersion, educational components and world-leading experts, paired with elevated accommodations and service.

Said Bruce Poon Tip, founder of G Adventures: “Over the past decade we have worked side-by-side with National Geographic to develop new ways to allow travellers to see the world. United by our shared vision that travel can be transformative, we knew there was a huge opportunity to develop a more conscious and meaningful way to travel within the luxury sector.”

Poon Tip noted that the new style is “about so much more than just high-end accommodations,” emphasizing instead “transformational adventures with the opportunity to see and experience a destination in a way most travellers can’t, while creating lasting benefit for both the traveller and the communities they visit.” He added that the launch also presents a “huge opportunity for our community of travel agents, as we bring this incredible offering to our global markets.”

The new travel style comes two years after the launch of G Adventures’ Geluxe Collection, a curated premium selection of 28 trips that combine adventure, community tourism and unique accommodations.

For the new ‘National Geographic Signature with G Adventures’ line, signature itineraries will feature handpicked accommodations that highlight the character of each destination, a dedicated Expedition Leader, educational talks, intimate groups of no more than 22 travellers, private transportation, a meet-and-greet service and a 24/7 pre-trip concierge.

More information on the new travel style is available at gadventures.com/gx/signature.