“The numbers from Canada are extremely good”: Interview with JTB’s Director of Tourism, Donovan White

Jamaica Tourist Board issues statement in wake of Canada’s travel advice update

TORONTO — The Jamaica Tourist Board has issued a statement clarifying the recent changes in Canada’s travel advice for Jamaica.

Last week the Canadian government updated travel advice and advisories for Jamaica and other international destinations.

For Jamaica specifically, the updates were editorial only, and the travel status of ‘Yellow: Exercise a High Degree of Caution’ has not changed.

Here’s the statement from the JTB …

“The Jamaica Tourist Board wishes to reassure travellers and our valued partners in Canada and the travel industry that there has been no change to Canada’s travel advisory designation for Jamaica. The recent updates by media outlets were editorial in nature only, made periodically to improve clarity and readability. These updates are routinely shared whenever they are made. Unfortunately, such updates can sometimes be misinterpreted as significant changes.

“Jamaica remains a safe, welcoming, and vibrant destination for all travellers. The safety and wellbeing of our visitors and locals are of the utmost priority. It’s important to note that only 0.1% of crimes in Jamaica involve visitors.

“For decades, visitors have chosen Jamaica for its warm hospitality, rich culture, stunning natural beauty, and authentic experiences that create lifelong memories. Last year Jamaica welcomed over four million visitors.

“We invite travellers to continue booking with confidence and with peace of mind, knowing that Jamaica provides a safe, sun and sea escape.”

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