JOHN’S, ANTIGUA — The Antigua and Barbuda Tourism Authority (ABTA) is inviting Canadian travel advisors to register their bookings for the second annual Black Pineapple Awards, the destination’s signature travel trade recognition event.

The awards, named after Antigua’s iconic black pineapple, honour excellence in promoting and selling the twin-island destination. They are designed to highlight the critical role of travel advisors in strengthening Antigua and Barbuda’s presence in the Canadian market.

Advisors can qualify by registering all Antigua and Barbuda bookings made between Oct. 1, 2024, and Sept. 30, 2025, on the Antigua and Barbuda Travel Agent website at www.AntiguaBarbudaTA.com. Each registered booking counts as an entry into the program. Advisors will be recognized across several categories, including highest sales, most room nights, and most individual bookings.

Top sellers will be celebrated during a five-day event in Antigua from Dec. 3–7, 2025, which will combine recognition with cultural immersion and island experiences.

The December celebration will culminate with an awards gala but will also include curated island activities. Advisors can expect to engage with Antigua and Barbuda’s cultural heritage, explore its scenic landscapes, and experience the high levels of service that have helped position the destination among the Caribbean’s leading choices for Canadian travellers.

“Canadian travel advisors are instrumental in sharing the beauty and diversity of Antigua and Barbuda with travellers. The Black Pineapple Awards not only recognizes top sellers but also rewards the creativity and passion that Canadian agents bring to promoting our destination,” said Tameka Wharton, Director of Tourism Canada.

ABTA is encouraging advisors to register their bookings as soon as possible to maximize entries before the Sept. 30 deadline. Full participation details are available through ABTA’s Canadian office and trade communication channels.

To register bookings, go to www.AntiguaBarbudaTA.com.