TORONTO — Wilderness Group has expanded its premium inbound offerings for the UK and Ireland with the acquisition of MV Luxury Travel (MVLT), a luxury tour operator specialising in customised direct-to-consumer holidays for high-net-worth travellers from the United States.

Founded in 2019 by Struan Baird and Ruaridh Norton, Edinburgh-based MVLT has seen strong growth in recent years. The company will now join the Wilderness Group portfolio, bringing additional scale and operational expertise in premium customised travel. The combined businesses aim to create a leading luxury and experiential inbound tour operator in the UK and Ireland.

Wilderness Group Founder, Paul Easto said: “MVLT has experienced remarkable growth in recent years and, as part of the Wilderness Group, will bring further scale and operational expertise in experiential, tailor-made travel. We’re truly excited about the collaborative opportunities for learning, development and growth.”

Struan Baird and Ruaridh Norton, Co-founders of MVLT, added: “After six years building MVLT and its associated brands, we are excited for MVLT to have found a new home as part of Wilderness Group, a travel group we have a very high regard for. Our businesses are highly complementary, and we look forward to seeing them flourish in the years ahead.”

The acquisition marks a strategic move for Wilderness Group as it continues to strengthen its presence in the luxury travel market and offer high-quality, customised experiences for discerning travellers visiting the UK and Ireland.