MONTREAL — From camel rides to sky-high sunsets, 5Continents gave 19 Canadian travel advisors the ultimate taste of Dubai during an unforgettable FAM trip.
Held in partnership with on-location partner Emeco from May 25–29, 2025, and led by Western Canada Business Development Manager Tammy Olivier, the immersive itinerary showcased Dubai’s wow factor—from ancient souks and grand mosques to luxury malls and desert adventures—proving there’s so much more to sell than just skyscrapers.
Highlights of the trip included a visit to Dubai’s vibrant Spice and Gold Souks, a full-day excursion to Abu Dhabi featuring the breathtaking Sheikh Zayed Grand Mosque, a tour of the Presidential Palace (Qasr Al Watan), and a city overview. The group also enjoyed VIP access to the Burj Khalifa at sunset, a delicious cultural lunch offering insights into local customs, and an exhilarating evening of dune bashing in 4×4 Land Rovers followed by dinner and a show at an Arabian heritage-style camp. Time was also set aside for exploring retail landmarks like the Dubai Mall and Mall of the Emirates—home to the famous Ski Dubai—and soaking up the skyline views at Aura Skypool, with its stunning 360-degree panorama of the Jumeirah Palm and city lights.
“There’s nothing quite like seeing a destination in person to truly understand its energy and potential, said Olivier. “This FAM gave our advisors the chance to connect with Dubai beyond the ordinary—to experience the culture, the contrast, and the incredible range of travel styles the city offers.”
The feedback speaks for itself, as advisors came back inspired, informed and ready to sell Dubai with confidence. Gail Donovan of The Travel Agent Next Door described her experience as “an unforgettable blend of futuristic luxury and timeless culture,” adding that 5Continents’ planning ensured every moment was curated to perfection.
Toni Linde of Travel by Toni called the journey “eye-opening” in terms of safety, way of life, architecture and beauty. “I’m confidently able to share what I learned and sell to those with an exotic desire and a strong business objective for that country. Thank you for the wonderful opportunity to learn about Dubai and Abu Dhabi—it was deeply appreciated,” said Linde.
For more insights or to inquire about future opportunities, email sales@5Continentsca.com.
