ORLANDO — Orlando welcomed 75,333,800 visitors in 2024, keeping it in top spot as the most visited destination in the U.S.
The 2024 stat represented an year over year increase of 1.8%.
Domestic visitation grew by 1.4%, totalling 68,840,300 visitors in 2024.
International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024.
“Canada remains our top international market, and our strong visitation numbers in 2024 reflect the deep connection we share,” said Casandra Matej, President and CEO for Visit Orlando.
She added: “Canadian visitors are vital to our tourism community, and Orlando continues to be a welcoming destination that is more than just a place to visit – it’s where meaningful connections are formed, and unbelievably real memories are made. We remain fully committed to the Canadian market in 2025, with marketing efforts actively ongoing.”
Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year.
The U.K., Brazil, Mexico and Colombia rounded out the list of the top five origin markets. Hereʻs a look at the numbers …
- Canada: 1,290,300 (up 2.7%)
- U.K.: 907,900 (up 3.5%)
- Brazil: 697,200 (up 0.2%)
- Mexico: 438,000 (up 1.5%)
- Colombia: 343,000 (up 13.6%)
Overall, the 2024 visitor mix continued to skew toward leisure, representing 81% domestic leisure, 10% domestic business and 9% international visitation.
The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors.
