New York City is looking to attract 67 million visitors a year by the end of 2021. Mayor Bill de Blasio, Deputy Mayor for Housing and Economic Development Alicia Glen, NYC & Company President and CEO Fred Dixon, and NYC & Company Board of Directors Chairman and President of The Metropolitan Museum of Art Emily K. Rafferty launched the ‘Road to 10 Million More Visitors’ campaign this week. The announcement was made during NYC & Company’s Annual Meeting of more than 800 tourism and hospitality industry members at Lincoln Center’s Alice Tully Hall. NYC & Company previously achieved its goal of 55 million visitors one year ahead of its 2015 schedule by welcoming an all-time record 56.4 million visitors last year.