TORONTO — Toronto-based Alex McNeil is joining Hurtigruten Expeditions as SVP Expeditions Product and Guest Experience.

McNeil will develop Hurtigruten Expeditions’ next generation of expedition cruises with even more depth and destination partnerships at the core of the experience, says the company.

A pioneer in the expedition industry since 2007, McNeil has completed more than 100 expeditions, including reaching the geographic North Pole on 14 separate occasions. He has sailed on more than a dozen different expedition vessels and completed trips by land and aircraft. He’s also created industry-first itineraries, immersive shore excursion experiences, and the first expedition cruise products developed in full partnership with indigenous communities.

McNeil will assume his new role as SVP Expeditions Product and Guest Experience next month. His previous role was as Director of Expedition Experience and Innovation at Quark Expeditions.

Asta Lassesen

“Alex will play a significant role in developing the future of our expeditions as we continue to create new and  exciting adventures for our guests. His extensive field experience combined with understanding of how to offer   the most sustainable and inspiring expedition cruises, makes me confident that he will help us re-design the future of adventure travel,” says Hurtigruten Expeditions CEO, Asta Lassesen.

“I am excited to be a part of the Hurtigruten Expeditions team as we identify global opportunities to develop an entirely new range of sustainable, guest experiences,” says McNeil.

Hurtigruten Expeditions is working towards becoming the world’s most sustainable travel company, including achieving net zero emissions by 2040. The company’s 2023/24 season is most extensive in its 125+ year history.