MIAMI — For the second straight year, Regent Seven Seas Cruises has broken its record for the largest booking day in company history.

After launching its 2023-2024 Voyage Collection at 8:30 a.m. ET on Aug. 18, reservations quickly surpassed Regent’s previous largest booking day, which was set on Oct. 21, 2020 with the launch of its 2022-2023 Voyage Collection, by 15%.

Travel trends identified from this year’s record-breaking day include a desire for longer, more exclusive experiences in bucket-list destinations, as illustrated by a significant rise in bookings of the US$11,000-a-night Regent Suite and more exotic regions being reserved.

The latest launch day is the line’s fourth in just under a year. It previously broke its world cruise launch day twice, and now also its largest-ever booking day twice. The booking frenzy started with the launch day for its 2023 World Cruise in September 2020, followed by the launch day for its 2022-2023 Voyage Collection in October 2020. Most recently, in July 2021, the cruise line celebrated selling out its 2024 World Cruise in less than three hours.

“I’m proud to say that this is our fourth record-breaking launch day within a year, reinforcing the fact that luxury travellers continue to have a burning passion to explore the world and that Regent Seven Seas Cruises’ unrivaled experiences are extremely important to them,” said Jason Montague, president and chief executive officer, Regent Seven Seas Cruises. “The outstanding result of our 2023-2024 Voyage Collection launch is the perfect spring-board as we welcome our first ship back to the ocean next month with the inaugural season of Seven Seas Splendor.”

The biggest single-suite booking achieved with the latest launch was for a palatial, 4,443 square-foot Regent Suite valued at close to $600,000. Overall, demand for one-of-a-kind luxury experiences are on the rise, with bookings for the Regent Suite up by 64% when compared to the 2022/2023 Voyage Collection launch day.

While all itineraries were popular, notable destinations include Africa and Asia, with three of the top six itineraries booked focusing on these regions. In addition, Northern Europe, particularly the Baltics, attracted high levels of interest.

The voyage that attracted the most bookings was a 21-night Istanbul, Turkey to Dubai, UAE sailing onboard Seven Seas Navigator, which starts at $13,699 per guest and departs on Nov. 10, 2023.

The 2023-2024 Voyage Collection includes 139 new voyages of 7-132 nights, with itineraries across Africa and Arabia, Alaska, Asia, Australia and New Zealand, the South Pacific, Canada and New England, the Caribbean and Panama Canal, the Mediterranean, Norther Europe, South America as well as transoceanic crossings and four Grand Voyages. A total of 15 new ports of call are featured, including Vanuatu’s Mystery Island, Syros in Greece, Lofoten Islands in Norway and Puerto Banus in Spain.

For more information go to www.RSSC.com/new-season-launch.