‘Knowing your customer’ is probably the #1 rule in sales.
TORONTO — CIT Tours’ new 2017 Europe brochure offers customizable tours and features everything from extended independent rail tours to new FIT packages, City Breaks and Wine & Gourmet itineraries.
New rail tours include a seven-day Rome and Puglia tour including accommodation in a traditional trullo, a five-day Tale of Loreley Tour along Germany’s Rhine River and an exclusive seven-day Magical Ireland rail tour.
With the new Wine & Gourmet trips comes the Splendorous Florence & Tuscany, a seven-day tour of Tuscany’s old cities with a focus on art and gourmet experiences, as well as an eight-day Flavours of Greece Tour. A five-day Malta Experience and a seven-day Athens & Islands Adventure to Mykonos and Santorini have also been added.
To help navigate the brochure, a new ‘Make It Your Own’ logo has been created and placed next to available tour names to showcase all of CIT Tours’ flexible vacations.
“Then it is up to us to fine-tune the selected tour,” said CIT’s Diane Pothan. “And when we say ‘Make It Your Own’ we really mean it. Our flexible vacation programs can be customized to include anything passengers wish to do and see, or even be redesigned to create that one-of-a-kind experience. Each passenger is unique and knows what he or she wants – and we can make it happen!”
The brochure also includes a variety of CIT’s well-known escorted coach and small-group coach tours, including the Jolly Sicily Tour, Rome Tuscany & the Cinque Terre Tour and Devon & Cornwall.