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Agents are part of the family, says Goway; more Europe coming for 2017
Goway’s mascot enjoys the view outside of Travelweek’s office

Agents are part of the family, says Goway; more Europe coming for 2017

Thursday, December 15, 2016

TORONTO — Goway says it’s heading into 2017 in its “best shape ever”, thanks to some recent technology upgrades, a series of new programs including a “very successful” Europe launch, and agent incentives throughout the year.

Based on recent customer feedback, trade agents have awarded Goway a 97% satisfaction rating and a 97% referral factor. Results from the survey detail the top three reasons agents choose Goway: customer service, expert knowledge and a wide range of product offerings.

“We think of our agents as part of the Goway family,” says Goway Founder, Bruce Hodge. “We humbly appreciate that none of our success would be possible without them. Goway has been supporting our partners since our launch back in 1970, even after many of our competitors chose to favour a more B-to-C route. To this day, we do not collect passenger data from our trade partners. We have every intention to continue delivering exceptional service whilst putting our partners first.”

Travel Agents are part of the family, says Goway

Members of the Goway team dropped by Travelweek’s offices with brochures and plenty of holiday cheer. Seen here are (left to right): Goway BDM Aubrey Schmidt; John McGonigle, General Manager, Sales, for Goway; the always-popular Goway kangaroo; Travelweek’s Managing Editor Kathryn Folliott; and Goway BDM Sam Cottar.

Goway launched its passport to a free fam in April 2016, giving agents the chance to win a free trip on any fam available at the time. The passport to a free fam program showcases Goway’s global reach, with product around the world. Best known as specialists in travel to Downunder, Goway also has teams of destination specialists for every continent. To win a spot on a fam, agents simply need to make a booking to each region Goway sells. A group booking acts as a wildcard.

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To Europe, which Goway began offering for the first full year in 2016, about 90% of the company’s business are custom trips. “Even though 2016 was Goway’s first year in Europe, it became clear that there is definitely a need in the marketplace for Goway’s style of wholesaling,” says the company.

Group travel to Europe has been commonplace, but Goway, known as a longtime leader in tailor-made travel solutions, says its customized approach to selling the destination in 2016 was an advantage. With over 500 travel ideas for Europe already, Goway says it has plans to expand the product line in 2017 to meet pent-up demand.

For a full list of Goway’s programs to Europe and around the globe, visit Goway.com.

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