Tuesday January 24, 2017
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Marketing You: Building your brand

Marketing You: Building your brand
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It used to be that only big corporations had ‘brands’ (think Coca-Cola, Crest, McDonalds).
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Marketing You: Building networks, reaping referrals

Marketing You: Building networks, reaping referrals
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I’ve come to the conclusion that you don’t sell travel sitting behind a desk any more. You sell travel by getting out and promoting yourself and your suppliers. By telling people – even total strangers – where you’ve been and where you’re going next…and what you do for a living.
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Marketing You: You and your Host Agency

Marketing You: You and your Host Agency
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Crucial to your success (and your happiness) is your relationship with your host agency.
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‘Why Canadians Buy’: new survey offers insights to Canadian consumers

‘Why Canadians Buy’: new survey offers insights to Canadian consumers
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When you need a service – for instance, from a plumber or an insurance agent – how do you choose?
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7 more questions you should be asking a host agency

7 more questions you should be asking a host agency
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There is an assumption that most host agencies offer the same services and support. This is completely false! Host agencies vary in many, many ways.
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Who owns your clients? 7 questions you should ask your host agency

Who owns your clients? 7 questions you should ask your host agency
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Before you sign on the dotted line to renew your agreement – or to join a host agency – you need to do your homework! It pays, quite literally, to take a little time to really understand what you are getting into.
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Marketing You: Don’t forget this important part of your career

Marketing You: Don’t forget this important part of your career
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As an independent agent, you sure have to wear a lot of hats: sales person, researcher, customer relations whiz, part-time accountant (and sometimes soccer chauffeur in the middle of it all).
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Never lose touch: How continuous marketing keeps you in the loop with clients

Never lose touch: How continuous marketing keeps you in the loop with clients
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How does social media bring in new leads and boost sales volume?
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Sandals, Marriott sign deal for new $50 million hotel in Jamaica
Sandals, Marriott sign deal for new $50 million hotel in Jamaica
Sandals Resorts International has partnered with Marriott International to manage a new 220-room AC Hotels by Marriott...
SeaWorld Parks Extends Canadian Resident Ticket Offer
SeaWorld Parks Extends Canadian Resident Ticket Offer
The Canadian dollar is getting an extra boost, thanks to SeaWorld Parks’ extended Canadian Resident Ticket Offer.
Sunwing reintroduces summer domestic schedule in time for Canada’s birthday
Sunwing reintroduces summer domestic schedule in time for Canada’s birthday
In honour of Canada’s upcoming 150th birthday, Sunwing is reintroducing its popular domestic summer flight schedule...
Ensemble adds Butterfield & Robinson as a specialty partner
Ensemble partners with Butterfield & Robinson to bring luxury active travel
Ensemble Travel Group is expanding its luxe travel options with a new partnership with Butterfield & Robinson.
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