TORONTO — Do you or your agency use Instagram to promote your business? If so, take note: there’s a golden hour for posting that will lead to maximum ‘likes’.

According to news site Mic, Instagram’s scheduling site Hopper HQ has determined from the 1.2 million posts scheduled via its platform that this golden hour is from 6:00-7:30 p.m. on weekdays, and at 11:00 a.m. on weekends.

“This is simply because this is when the most people are using Instagram, therefore are more likely to see your post in their feed,” the company wrote in a blog posted on hopperhq.com.

So now you know – if you want your business to gain the maximum amount of exposure on social media, time your posts accordingly. Happy posting!