NEW YORK — After analyzing its data warehouse of $40.7 billion in transactions, Virtuoso has released its list of top destinations for upscale travellers this summer, including the fastest-growing places of interest.
While European countries continue to attract the most visitors, the ranking of the hottest locales displays surprising diversity, with comeback destinations making a huge impact.
Here are the top 10 most popular destinations for summer vacations based on future bookings:
1. United Kingdom
5. South Africa
Europe remains eternally popular for summer travel, with eight countries cracking the top 10. The boom in river cruising has boosted the popularity of countries like Germany. Canada also finishes strong thanks to its vibrant cities and close proximity to the U.S.
Meanwhile, the countries that have seen the largest percentage of growth in year-over-year bookings are:
3. Dominican Republic
4. New Zealand
7. Turks and Caicos
8. Saint Lucia
Emerging from its financial upheaval, Greece is this summer’s fastest-growing destination due to pent-up demand. Poland, a gem of Eastern Europe, is also seeing luxury traveller growth, while adventurers are turning to less touristy destinations like Zambia, which boasts varied experiences alongside new luxury infrastructure. In the Caribbean, rising in the ranks are D.R., Turks and Caicos and Saint Lucia, all of which had minimal to no impact from the September 2017 hurricanes.