TORONTO – Vacation.com has announced that it will be offering a record-breaking number of promotions to its members throughout 2016 as part of its award-winning Engagement program.

In total, Vacation.com agencies can take part in 267 promotions – 92 direct mailers and 175 e-Engagements, as well as take advantage of ‘agent personalization’, a new offering that allows individual travel agents to customize promotions with a ‘call to action.’ This, in turn, streamlines client inquiries and strengthens the relationship between the individual agent and their client.

“Since launching Engagement in 2001, we’ve continuously upgraded and enhanced its capabilities to stay ahead of the curve and exceed our members’ needs,” said Vacation.com Vice President Canada, Christine James. “Members who are taking advantage of agent personalization for email promotions are benefiting from an average of 29.5% higher open rates and an 18.5% increase in the click-through rates.”

Complimentary to all Vacation.com members, Engagement is the company’s award-winning, targeted marketing program that delivers relevant and timely specific supplier offers to clients through professionally-designed promotional pieces and targeted emails. Vacation.com also offers Engagement Select, which provides a premium level of Engagement that includes bonus supplier-funded marketing pieces. Engagement Select is available to ClientBase users and offers the highest level of targeted marketing, utilizing a client’s past purchasing records and marketing preferences.

The 2016 Engagement calendar is available for members to download on Vacation.com’s Agent Universe web portal at agentuniverse.com.

For more information visit Vacation.com or joinvacation.com.