CYPRESS, CA — TTC Tour Brands has launched a new unified loyalty program that includes the loyalty programs of all six of its brands under one umbrella.

Called ‘Global Tour Rewards,’ the program merges those from Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Brendan Vacations and Contiki into one place. According to TTC Tour Brands, this unification gives travel agents a highly marketable angle to re-engage past guests, cross-sell brands within the portfolio, and encourage clients to travel again. 

The benefits of Global Tour Rewards include: members-only pricing with a 5% discount on guided tours, exclusive first-release access to new trips and offers, access to members-only events, as well as special recognition from Travel Directors on their next trip. 

“When we created TTC Tour Brands, our mission was to provide a comprehensive range of touring options for every type of traveller, whatever their budget, style of travel or personal preference. This new single loyalty benefits program is another great step towards achieving that mission,” said Melissa DaSilva, President of TTC Tour Brands North America. 

“We are excited to further connect our brands and give people around the world a plethora of unique travel experiences, ranging from the adventurous to the luxurious, to the idiosyncratic. Our unified loyalty program provides the perfect opportunity for agents to present the brands together as one connected entity,” she added.

Citing Future Market Insights, DaSilva added that as of 2022, the Tourism Industry Loyalty Program market was valued at $24 billion, an approximate -5% share of its parent market (Tourism), and is expected to grow by 9.20% per annum.

According to TTC Tour Brands, the company has done well to encourage repeat customers to take multiple tours with the brands. For example, flagship brand Trafalgar has a repeat rate of over 50%.

To learn more about the new rewards program through the Travel Advisor Program go to https://agents.ttc.com/en-ca/campaigns/loyalty.