TORONTO — Travel Leaders Group has launched an inspirational series of emails to help clients stay connected with their affiliated travel advisors.
Called ‘Armchair Explorer,’ the emails contain social graphics, eBooks, videos, virtual tours and articles that will be sent every Thursday for 12 weeks to approximately two million consumers.
According to John Lovell, President of Leisure Travel, Supplier Relations & Networks at Travel Leaders Group, the new initiative will help travellers virtually explore the world from their own homes.
“It is a relaxing, temporary escape to let your mind fill with dreams of travel and this content lets people do that from the comfort of an armchair, couch or bed,” he says.
Armchair Explorer emails that have been distributed so far have included such entries as the best places to whale watch, and virtual tours of national parks and acclaimed museums such as the Louvre in Paris and the Guggenheim in New York. One included links to several audiobooks including ‘Tracks’ by Robyn Davidson, which follows a young woman’s journey through the Australian desert, and ‘The Art of Travel’ by Alain de Botton, a philosophical examination of why and how we travel.
With Travel Leaders Group being the parent company of various organizations such as TL Network and Nexion Travel Group Canada, travel advisors from Nexion, TL Network, Barrhead Travel, CruCon Cruise Outlet, Cruise Specialists and Travel Leaders Vacation Centers have already opted in to have their clients receive Armchair Explorer emails, which are personalized with the advisor’s information.
Said Christine James, Vice President of TL Network: “Our members value the support they receive from us, whether it is helping them to connect with their clients or providing guidance, training and marketing services to assist advisors and agencies as they respond to their business needs during these unprecedented times that have caused travel disruption worldwide as a result of the coronavirus pandemic. We will continue to provide solutions and advice on a variety of issues, such as disaster relief assistance, unemployment compensation for independent contractors through webinars and communications for their clients.”
London, Ontario-based Mike Foster, President of Nexion Travel Group Canada, added: “In addition to enjoying these destinations from the comfort of their home, in anticipation of travelling there in the future, Armchair Explorer helps keep clients and their advisors connected. When this crisis ends and travellers are ready to travel again, clients know that our advisors will be here with ideas and advice about a host of journeys.”