AmaWaterways’ new ‘Marketing Suitcase’ will help agents market river cruising

CALABASAS — AmaWaterways has packed its virtual bags and launched a virtual marketing ‘suitcase’ for advisors to build and market their river cruising business.

Launched in partnership with Sandra McLemore, travel business growth strategist with Travel Marketing & Media, the ‘Marketing Suitcase’ will be filled with expert knowledge and tips from Kristin Karst, executive vice president and co-founder of AmaWaterways, customizable blog posts, a month’s worth of social media posts and other marketing materials.

“Despite the current challenges we are facing across the industry, we stand alongside our valued travel partners and remain committed to investing in them providing training, tools and inspiring content they need in order to engage their clients from home,” said Karst. “We’re proud to partner with Sandra as she shares our passion for supporting and developing the travel advisor community and helping them introduce more travellers to the magic of river cruising with AmaWaterways.”

Inside the virtual suitcase, advisors will find a series of tips, digital content and easy-to-use tools that AmaWaterways and McLemore have packaged as customizable content. It all can be repurposed and shared on each advisor’s platforms.

Tools include the following:

  • 13 short training videos from Karst, with pro tips on how to start and continue selling river cruises to individuals and groups during these unique times
  • 30 social media posts with images, captions and hashtags ready to copy and post, including recommendations on how to customize captions to stay relevant to the current environment and captivate their clients.
  • Four one-minute videos that can be posted on social media, newsletters or a website
  • An introduction to Webinar Wednesdays, an innovative program featuring interactive Q&As with AmaWaterways’ executive team


The first virtual suitcase, focusing on the legendary Danube and Rhine rivers, is available at no cost on AmaWaterways’ Travel Advisor Portal and shared with those agents that are part of the Travel Marketing & Media community.

The next is slated to be released in the coming weeks with a focus on group travel, delivering new compelling content for advisors and their wanderlust-filled clients. In it, Gary Murphy, co-owner and senior vice president of sales, and Alex Pinelo, vice president of sales, will share the ins and outs of selling groups with AmaWaterways, from best practices to group policies.

“The rivers continue to flow, and so does our love for the travel advisor community,” added Karst. “We are continuing to listen to their needs, adapting our policies and adding resources to best serve them and their clients now and in the future when international travel resumes. We’re proud to stand beside our partners as they continue to personally connect with their clients who are at home dreaming of their next vacation.”


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