MONTREAL — Transat is taking legal action as it works to resolve ongoing issues with its BonBon rewards program.

The company suspended its popular travel advisor booking incentive program earlier this year, due to factors beyond the company’s control, said Transat in August 2025. Those factors included the termination of the contract between the program’s banking services provider and the program manager, as well as ongoing technical issues.

Profession Voyages, part of The Travelweek Group, received this update from Bernard Côté, Senior Director, Brand Communications: “Transat confirms that it has reached a decisive milestone in the complex matter of the BonBon rewards program by initiating legal proceedings against the external provider responsible for managing the program.”

Côté told Profession Voyages the decision was made “following the discovery of serious irregularities, a breach of the contractual agreement, and a breakdown in cooperation from this long-standing partner. Transat has taken this step in order to fully clarify the situation.”

Côté added that Transat is “fully committed to this matter, with the support of our legal experts. Further communications will be shared as the legal context permits. To preserve the integrity of the ongoing proceedings, no additional comments will be made at this time.”

After meeting with Transat, the Association of Travel Agents of Quebec (AAVQ) said last month that it believes Transat understands the concerns and frustrations of advisors and is actively pursuing a fair solution. According to AAVQ, Transat’s representatives consider the current situation “deplorable, horrible and unacceptable.”

During that meeting, AAVQ said it learned from Transat’s leadership that the company “did send the program funds for agents to their provider” and that “it was not their actions or inactions that caused the issue.”