TORONTO — TourRadar has unveiled RISE, a new US$1 million partner fund aimed at rewarding creators, agents, guides and travellers who drive discovery and booking of organized adventures.
The initiative reflects TourRadar’s evolving focus on social-led, mobile-first travel planning and is designed to incentivize community-driven content and engagement.
“We’re shifting from relying just on marketing on traditional advertising platforms to driving people-powered momentum,” said Travis Pittman, CEO and Co-Founder of TourRadar. “RISE is about making sure the people driving inspiration every day are rewarded for it.”
RISE builds on the momentum of TourRadar Moments, the company’s new in-app feature where travellers and creators can upload short-form videos and reels from their adventures, all linked to bookable tours. Now, with the RISE fund, contributors can earn cash, travel credits and perks by inspiring bookings and engagement.
The program rewards the following travel ambassadors, creators and professionals:
- Ambassadors (travellers and creators) who sharing video and photo content from past tours (aka ‘TourRadar Moments’), and share promo codes or social visibility, earning passive income through affiliate links and landing paid collabs and free trips
- Advisors who recommend and help others book trips, earning extra income by turning their passion for travel into a rewarding side hustle
- Professional travel agents who book trips for clients while earning generous commission
- Guides can join RISE as an Ambassador or Advisor to grow their income and impact
The new program builds on the success of TourRadar Moments, a feature that allows travellers and creators to upload short-form videos linked to specific tours. RISE now extends this by introducing financial incentives and more structured support for contributors who drive traffic and bookings.
According to the company, RISE is already fuelling a growing community of contributors posting content from over 160 countries. It’s also seeing an increased interest in off-the-beaten-path and shoulder-season travel, as well as higher engagement from solo travellers and social adventurers seeking community-based recommendations.
“We’ve seen how platforms like Shopify and Amazon have turned partner ecosystems into billion-dollar engines,” added Pittman. “With RISE, we’re laying the foundation for something just as ambitious: a partner economy that can grow from $1 million today to $10 million and beyond. This is only the beginning.”
To further develop its community, TourRadar also plans to host its first-ever Partner Trip, an immersive experience designed to bring top contributors together for hands-on workshops and destination discovery. The trip will serve as both a networking event and a learning opportunity, highlighting how to turn content creation and client referrals into long-term revenue.
For more information, go to https://www.tourradar.com/llp/rise.
