TORONTO — Got ‘Just You’ clients – past or present? The solo specialist has a new consumer promotion that rewards return Just You travellers, plus there’s also an agent incentive for new bookings.
With the new ‘Travel More’ loyalty program, past passengers can save on on their next Just You adventure.
Just You Canada’s Head of Trade Sales, North America, Meg Murgatroyd, stops for a photo op in Jordan
Just You Canada is also offering a booking incentive for travel advisors. Agents who book a Just You holiday for clients now through Feb 28 will be rewarded with a $100 Amazon gift card.
100% YEAR-OVER-YEAR GROWTH
Meg Murgatroyd, Head of Trade Sales, North America, told Travelweek that Just You is focused on the Canadian market in a big way.
When she joined the solo travel specialist in April 2024, it was the first time the company had sales representation in Canada since the start of the pandemic. G Adventures acquired Just You in 2017.
“We have seen 100% growth year over year and we are off to a tremendous start in January,” Murgatroyd told Travelweek.
“Our return rate is excellent. Once a traveller experiences a Just You tour, over 50% of the travellers will book another tour. In fact, I have one agent who has a client that booked five Just You tours…the client has already taken one tour in 2025 and is planning on taking two tours in 2026 and another two tours in 2027,” she said.
There’s very much a “revitalized focus and increase in presence in the Canadian market,” she added, noting that Just You has also ramped up its trade marketing activities and ways to book, including Sherpa. Since fall 2025 Just You’s online booking system has leveraged the Sherpa platform used by G Adventures, giving agents the ability to make and amend bookings, hold options, update guest information and more.
“SOLO CANADIAN TRAVELLERS ARE VERY RESILIENT”
Travelling with Just You in India
The deal for past passengers with the ‘Travel More’ loyalty program rewards return travellers with a Cdn$185 per person discount. The deal applies to all of Just You Canada’s past passengers who have travelled with Just You since Jan. 1, 2021. The limited-time initiative is a direct ‘thank you’ to all the Canadian travellers who have discovered the world with Just You over the last five years, says Murgatroyd.
Eligible travellers and their travel agents can claim the $185 discount by calling Just You Canada at 1-800-280-1795 and quoting ‘Travel More’. For more details see justyou.com/information/
Since the first two months of the year are always boom times for bookings, Just You Canada is also launching a major incentive to reward travel agents. Agents will earn a Cdn$100 Amazon gift card for every single booking made during the booking window, Jan. 1 – Feb. 28. There’s no limit on earnings, so the more a travel advisor books, the more they earn.
We asked Murgatroyd what she’s seeing in solo travel trends. “Surprising trends … or not so surprising … solo Canadian travellers are resilient and their enthusiasm to travel is unwavering, despite the current global climate. Walking tours are very popular with Canadians, especially the Amalfi Coast! And our newest tour, Scottish Islands Explorer, has been very popular, here in Canada. And finally – groups! I have had several agents build their own Just You groups and they sold very well. These agents have solo clubs or women’s travel clubs, so building a Just You group is perfect.”
Lead image caption: Exploring Machu Picchu with Just You
