MONACO — Silversea Cruises has promoted Barbara Muckermann to Chief Commercial Officer (CCO), effective immediately.
Muckermann, who most recently served as Chief Marketing Officer, will now oversee all aspects of Silversea’s guest relations, sales and marketing, revenue management functions, strategic communications and brand recognition. She brings more than 25 years of experience in the travel and hospitality industry to the role.
“Barbara’s unparalleled experience and extensive knowledge of the luxury travel industry, paired with her intimate understanding of guests’ and travel advisors’ needs, make her the perfect leader to drive the profitable growth of Silversea Cruises globally,” said Jason Liberty, Executive Vice President and Chief Financial Officer of Royal Caribbean Group, parent company of Silversea Cruises.
Roberto Martinoli, President and CEO of Silversea, added: “Barbara has a proven track record of success and is deeply respected across the industry. Her expertise will prove pivotal in strengthening Silversea’s presence on the global stage as the recognized leader in ultra-luxury and expedition travel.”
Muckermann joined Silversea Cruises in October 2001, returning in 2016 following stints with multiple luxury and cruise brands. She is credited with spearheading numerous successful marketing campaigns and strategic partnerships, including Silversea’s ongoing collaboration with iconic photographer Steve McCurry. She also pioneered such product innovations as the ‘Sea and Land Taste’ (S.A.L.T.) deep-dive culinary program, among others.
“I am truly honoured to work with such a talented senior leadership team at one of the world’s most iconic brands, recognized as the pinnacle of luxury travel,” said Muckermann. “This is an exciting year of opportunity for the company and Silversea is uniquely positioned within the industry’s return to service to capture growth in the global market, placing our guests at the center of the luxury experience.”