PortsToronto launches new advertising campaign for Billy Bishop Airport

TORONTO – Billy Bishop Toronto City Airport is the star of a new advertising campaign launched by PortsToronto, which promotes the many amenities and benefits of flying in and out of YTZ.

With a tagline of ‘It’s My Airport,’ the campaign depicts real-life passengers recounting their travel experiences and providing the reasons why they choose to fly to/from Billy Bishop. Featured passengers were not paid and were not scripted.

Some of the many benefits of the airport mentioned in the campaign include its proximity to downtown, the ability to walk or bike to the airport, access to more than 20 destinations throughout North America, and friendly customer service.

The campaign will run for eight weeks, with a provision to extend on certain platforms, and includes print, radio, out-of-home (OOH), television, online and the digital OOH platform in the airport and tunnel.

Last year, Billy Bishop Airport welcomed 2.5 million passengers, generated more than $2 billion in economic impact for the city of Toronto, was the ninth busiest airport in Canada and won numerous awards, including being named a top regional airport by both Skytrax and Airport Council International.

“Every day we receive comments through our website and on social media from passengers sharing their stories and touting the advantages of flying in/out of Billy Bishop Airport. It was these comments that inspired the campaign and shaped our approach,” said Deborah Wilson, Vice President of Marketing, Communications and Public Affairs, PortsToronto. “We decided to reach out to passengers who had tweeted about the airport to star in our campaign and used their actual tweets, stories and posts along with quotes gathered from candid interviews.”

For more information visit portstoronto.com.