TORONTO — Not all superheroes wear capes, says Direct Travel. Everyday people like grocery store clerks, teachers and nurses can make a huge impact on someone’s life and are deserving of some holiday cheer.
To celebrate these everyday heroes, Direct Travel has launched its community-driven ‘Holidays for Heroes’ giveaway, which provides 10 winners with a pair of roundtrip air tickets and accommodations for two at select resort properties throughout Mexico.
Members of the travel community, as well as the public at large, are invited to nominate someone who has made a difference in the lives of their friends, family, co-workers, customers or patients. Nominees can be essential workers, frontline professionals like doctors and nurses, or simply someone who has made an impact while facing challenges posed by the COVID-19 pandemic.
Once entered, sharing the contest entry can earn the nominee additional entries by simply tagging @directtravelinc, @directtravelvacations or @visiontravel_ca, plus including the hashtag #holidaysforheroes, on each shared post.
The nomination period closes Dec. 23 at 11:59 p.m. PST and is open to residents of Canada and the United States.
“Traditionally, this is a time of year for both reflection as a company and giving back to those around us,” said John Coffman, Chief Financial Officer at Direct Travel. “Even with all of the disruption the travel industry has experienced in 2020, our team felt it was important to find a way to recognize the heroes that have given us all reasons for encouragement as we look to the holiday season and beyond to 2021.”
Winners will be drawn from the pool of nominees on Dec. 24. One grand prize winner and nine additional winners will be given roundtrip airline tickets for two and lodging at the Fairmont Mayakoba, Fiesta Americana Puerto Vallarta, Grand Fiesta Americana Querétaro, Iberostar Selection Playa Mita, Iberostar Selection Cancun or select Hilton Hotels & Resorts.
‘Holidays for Heroes’ builds on the success of Direct Travel’s ‘Flights for Heroes’ initiative, which recognized medical professionals for their service with roundtrip airfares to a destination of their choice. Both campaigns reinforce Direct Travel’s commitment to give back to communities across North America, which includes working with organizations like the ‘Make-A-Wish Foundation, The Adoption Exchange and Feed My Starving Children.
To nominate someone for the ‘Holidays for Heroes’ giveaway go to dt.ca/HolidaysForHeroes or visiontravel.ca/HolidaysForHeroes where you can also read the hero story submissions, vote on nominees and access the full contest rules.