Globus stands by agents with ‘Power of Family’ campaign

Globus stands by agents with ‘Power of Family’ campaign

TORONTO — The Globus family of brands wants advisors to reconnect with its new ‘Power of Family’ trade campaign, complete with an advanced booking engine at the company’s agent portal,

When travel shut down in mid-March, it was as if the lights suddenly went out on tourism, says Globus.

But the industry would not remain in the dark. “This year, travel experienced the equivalent of a power outage,” says Globus. “And, after the lights went out in March, the Globus family of brands turned on the generator for travel advisors and got to work with new commission standards, unparalleled Peace-of-Mind Plans and enhanced On-Trip Assurance protocols and procedures to give them, and their clients, confidence in a world of uncertainty.”

At, agents will find the booking engine plus marketing materials including customizable tools and image gallery via The Source. The agent portal also offers ongoing educational opportunities for all brands, including a dedicated Avalon Waterways Certification program. Agents can also connect with the Globus family of brands’ national sales force via the site.

“There’s great electricity in a strong partnership,” says Carla Brake, Director Business Development for the Globus family of brands. “And when advisors know they have a support system in place, backing them up and investing in their success, that energy ignites. Through our new ‘Power of Family’ initiative and countless resources at their disposal, we’re reminding advisors that we’re with them, empowering them to reach their goals while ensuring happy clients.”

Adds Brake: “Today, advisors not only need encouraging sentiments. They require a team who can provide them with effective tools, business solutions and keen insights that generate revenue and reignite their passion for travel. We are that partner and travel’s future is bright.”

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