TORONTO — High atop the CN Tower, the Bermuda Tourism Authority’s reception engaged all the senses, with the island’s sounds and sights enticing attendees at last night’s ‘One of One’ sensory event.
Tropical-inspired cuisine and cocktails gave everyone a taste of Bermuda, while representatives from the famously hospitable island greeted industry friends with handshakes and hugs. There was even a display of Lili Bermuda scents, from ‘South Water ‘to ‘Golden Hour’, to round out the five-senses experience.
Organized by Fever Pitch Marketing Communications, the BTA’s Canadian agency of record for the past year now, the event brought together travel advisors, tour ops, airlines and more. Fever Pitch leads Bermuda’s PR strategy and MICE market outreach in Canada.
Chris Keane, Director of Sales, Bermuda Tourism Authority, told Travelweek that Canadian visitation to Bermuda was up 30% in 2025 versus 2024. “We’re really focusing on this market,” said Keane. “Bermuda has obviously been a great option for Canadians, they’re very comfortable in Bermuda. We have the shared heritage with Britain. And Canadians feel very safe in Bermuda too. On the island we take that for granted but it’s increasingly important for travellers.”
Bermuda is also easy to get to for more and more Canadians, with flight options including BermudAir, offering service from Toronto, Halifax and, since June 2025, Montreal.
Travel advisors looking for more information about BermudAir are invited to contact the team at salesandtravelpartners@
Earlier this year the BTA launched the Travel Pro Bermuda Specialist Program. The mobile-friendly platform combines certification training with sales tools, allowing advisors to access Bermuda content quickly and share it with clients at any stage of the booking process.
Eligible advisors who complete the training by April 30, 2026 will be entered for a chance to win a spot on a trade FAM trip to Bermuda in fall/winter 2026. The program is free to access and designed for fast onboarding. Advisors can register by visiting bermudaspecialist.com, and signing up with a valid email address.
Canada delivers 10-12% of Bermuda’s inbound tourism, said Keane, and travel advisors are a big part of that. Especially for younger travellers. “Young people UberEats their Starbucks,” joked Keane. “They don’t want to plan their vacation. They want someone to do it for them.”
Flight time from Toronto to Bermuda is about three hours. Canadians gravitate to the island’s temperate climate and unique culture, said Keane, adding that Bermuda is a perfect destination for couples, luxury travel, girls’ weekends and golf. Favourite courses include Port Royal Golf Course and Ocean View Golf Club. “When people go to Bermuda they tend to come back,” he added.
More information about travel to Bermuda is at GoToBermuda.com.
Lead image caption: Daniela D’Amato, North American Sales and Marketing Manager, Grotto Bay Beach Resort and Spa; Chris Crumpler, Assistant Director of Business Development, Bermuda Tourism Authority; Donna Douglas, Assistant Director of Sales, Bermuda Tourism Authority; Nicole Conrad, Business Development Director, BermudAir; Chris Keane, Director of Sales, Bermuda Tourism Authority; and Jamion Simmons, Sales and Events Manager, Bermuda Tourism Authority (all photos courtesy James Gomez)
