COSTA MESA, CA — Trafalgar has announced the appointment of Damien O’Connor as Vice President, River Cruise, marking a major step in the company’s expansion into the river cruise market.

In his new role, O’Connor will lead the development and launch of Trafalgar’s new river cruise program, first announced in May 2025. Bookings are open for the program’s inaugural Europe itineraries in spring 2026.

O’Connor will oversee the development and delivery of a new class of vessels launching from 2028. He brings more than two decades of cruise leadership experience across operations, new builds and luxury product development, spanning roles at Carnival Corp, Disney Cruise Line, Celebrity Cruises, Royal Caribbean and Silversea, where he oversaw hotel and technical operations, managed multiple newbuild projects and integrated Silversea Cruises into the Royal Caribbean Group.

His portfolio also includes leading the launch of the five-ship Solstice class and Royal Caribbean’s Quantum class, delivering the Silver Origin and Silver Moon during the pandemic, and overseeing the development of Silversea’s Evolution Class vessels. Most recently, he consulted on ultra-luxury yacht projects for Aman Hotels and Four Seasons, with ships slated to debut in 2026 and 2027.

On his new role at Trafalgar, O’Connor said he’s honoured to join the company at such a pivotal moment. “River cruising presents an incredible opportunity to reimagine how guests experience Europe; this coupled with Trafalgar’s brand legacy and rich destination expertise, creates a game-changing opportunity for advisors. Advisors can look forward to a product that not only stands out in the market but also builds repeat business and strengthens client loyalty.”

Melissa DaSilva, Chief Sales Officer and Deputy CEO of TTC Tour Brands, Trafalgar’s parent company, said O’Connor brings the perfect balance of operational excellence and creative vision. “He understands that river cruising isn’t just about ships and schedules, it’s about creating moments that stay with our guests long after they return home. As we chart our course into river cruising, Damien’s leadership will ensure every vessel reflects the Trafalgar spirit with exceptional experiences, genuine connection, and meticulous attention to detail.”

For more information about Trafalgar’s river cruise program, go to https://www.trafalgar.com/en-ca/river-cruises and https://agents.ttc.com/en-ca/trafalgar/river-cruises.