OSLO — Hurtigruten has welcomes Lisa Warner as its new Chief Marketing & Digital Officer (CMDO).

With over 20 years of experience in the travel industry, Warner has held senior leadership positions with Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures and Trailfinders. In her new role, she will lead Hurtigruten’s marketing and digital strategy, driving growth across international markets and engaging global customer groups.

According to Hedda Felin, Chief Executive Officer of Hurtigruten, Warner joins the team at a time when demand for authentic travel is on the rise. “Her leadership will be instrumental in strengthening our brand in Norway, driving international growth and inspiring travellers worldwide with unforgettable journeys along the Norwegian coast.”

Warner said she looks forward to building on the company’s long heritage. “I’m excited to join this incredible company that connects travellers to Norway in such an authentic and immersive way. We have a real opportunity to build on our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognised name and small cruise line of choice. What excites me most is working with the team to harness data, insights and technology to elevate the customer experience and unique journeys we offer.”

Warner’s appointment comes on the heels of Hurtigruten’s impressive results for the first half of 2025. During this period, the company’s EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) increased by 60%, from €27 million to €43 million, compared to the same period the previous year. Its total revenue increased by 14% to €250 million.

“This growth is a testament to the successful establishment of the ‘new’ Hurtigruten, which now solely serves the Norwegian coast and Svalbard. Our commitment to providing the iconic experience of Norway has resonated with our guests, and we are excited about the future as we continue to see strong demand,” added Felin.