“Better travel in a changed world”: Travel Edge launches new campaign and site

“Better travel in a changed world”: Travel Edge launches new campaign and site

TORONTO — Travel Edge has launched a new campaign and website platform aimed at “delivering better travel in a changed world.”
With the new campaign credo ‘Be Well Traveled’, Travel Edge says its elevated advisor services will enhance the modern travel experience for clients, with an emphasis on personalization and care across the entire travel experience.

The luxury host agency says after almost two years of COVID-19’s impact on travel, it is creating fuller, more engaging, and more managed travel experiences that are tailored and fully supported if anything changes.

“The world has changed—and people deserve travel that’s designed for this new reality,” says Travel Edge EVP Gavin Miller. “Travel Edge’s exceptional standard of service delivers on the entire travel experience, from start to finish.”

Miller adds that Travel Edge’s end-to-end itineraries are designed around each traveller’s needs and preferences, helping to reduce the chances of ‘missing out’ on desired experiences, and helping them get more out of their journey.

He says the new campaign and web platform, designed around the brand ethos of ‘Be Well Traveled’, portray the benefits of Travel Edge’s standard of service, and highlight the power of the company’s network of travel advisors and personal travel designers to deliver on it from start to finish. And Travel Edge’s 24/7 client support is a huge benefit for modern travellers given today’s realities of border restrictions, testing protocols, and flight route adjustments, he adds.

The newly redesigned TravelEdge.com will showcase a range of curated itineraries. “Our new website is the first step in ensuring travellers get access to this higher standard of service,” said Miller. “By the end of this year, that’s where they’ll find a wide range of curated travel experiences to aid their decision making and connect with the right expert for them – someone who listens, who is knowledgeable, and who can offer thoughtful suggestions for creating a truly personalized travel experience.”

He says today’s travellers have realized that digital booking platforms don’t offer personal advice, don’t do a good job of curating relevant experiences, don’t support them getting access to the reservations they want, don’t anticipate changes to itineraries, and don’t offer support if there is a real-time issue.

The Travel Edge Network extends across the U.S., Canada and Bermuda. An in-house team of personal travel designers allows Travel Edge to serve a wider audience within the multi-billion-dollar luxury travel market, says Nadiya Makarenko, SVP of Travel Edge Network.

Travel Edge has also launched a new ad campaign focused on the idea of ‘Don’t just go on a trip, go on your trip.’ The first phase includes a 60-second spot through targeted social and digital channels. In early 2022 the second phase will launch with a 30-second spot.