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TORONTO — G Adventures has launched a new agent specialist program designed to boost sales of small group trips offered in partnership with National Geographic Expeditions.
Offered exclusively for Canadian travel agents, the one-hour program comprises four learning modules and includes videos, quizzes and a final test that will help agents enhance their product knowledge. It can be accessed from any desktop or mobile device at any time.
In part one, agents will learn about the National Geographic and G Adventures partnership, including its goals, background and unique positioning in the market.
Part two dives into details about the culturally-immersive experiences that set Journeys apart from other trips.
The third module provides research about the target Journeys traveller, including top travel interests and booking preferences, to help agents identify top prospects.
The final module covers the new National Geographic Family Journeys itineraries, target customer and more.
All four modules can be completed in one sitting, or in separate parts.
Upon completion of the course, newly-certified Journeys Specialists will receive a personalized Journeys Specialist certificate and have access to tools and resources to help them sell National Geographic Journeys.
Plus, every Canadian agent who completes the course in the month of February will be entered to win $2,000 towards a National Geographic Journeys with G Adventures trip.
“We designed this learning course with the greatest flexibility in mind for our agent partners. We know they have many options and providers from which to choose. Once enrolled, they will have unlimited access to the course so it can be taken at whatever pace best suits their schedules.” said Dave Llewellyn, G Adventures’ Trade Marketing Specialist. “The idea is to help travel agents feel fully equipped and empowered so that, together, we can change more lives together.”
G Adventures and National Geographic first joined forces in 2015 with the launch of National Geographic Journeys with G Adventures, a program of small group adventures that has grown from 70 trips in its first year to 96 trips in 54 countries today. Built from six to 30 days in length, the itineraries are designed for travellers who appreciate having free time and flexibility but value the structure and security of group travel.
The two companies recently expanded their shared offerings, with 12 new trips designed especially for families traveling with children who are age seven and up. The new line of National Geographic Family Journeys are now on sale, and begin running in March 2020.
The agent specialist program is currently open for registration. For more information go to https://www.journeysspecialist.com/.