Fill Your Heart with Ama

AmaWaterways’ AmaAcademy now available through Travelweek’s Learning Centre

TORONTO — AmaWaterways’ new in-depth travel advisor training program, AmaAcademy, is now available through Travelweek’s Learning Centre.

The course, available at, provides background details on AmaWaterways’ history, itineraries, ships and onboard experience, as well as what differentiates the cruise line from others in the industry.


AmaAcademy offers easy registration, interactive lessons and quizzes that help reinforce learning and expand knowledge about their product, says Kristin Karst, Co-Founder and Executive Vice President of AmaWaterways.

Best of all, graduates of AmaAcademy’s Course 1, “‘Ama’ Means Love: The AmaWaterways Difference”, earn rich rewards, including reduced FAM rates, as well as a $50 digital Mastercard reward if agents make a successful booking, with deposit, within 90 days of course completion.

With another course currently in the works and more planned the future, AmaWaterways is dedicated to giving agents everything they need to sell the company’s unparalleled river cruise experiences.


Our Team Your Family

As part of AmaWaterways’ continued commitment to supporting travel advisors in growing their business, the river cruise line made this significant investment in advisor-focused education.

“It has always been a priority for us to provide valuable resources to support our travel advisor partners, especially as we continue to grow and expand our offerings,” says Karst. “We’ve received wonderful feedback.”

Become an AmaWaterways River Cruise Specialist by registering for AmaAcademy today. The course is available now at


AmaPrima Passau

Karst also notes that AmaWaterways launched its ‘Webinar Wednesdays’ program in 2019, during which the line’s executives, including Co-Owners Rudi Schreiner, Kristin Karst and Gary Murphy, give informative live presentations on specific topics of interest to travel advisors.

Designed to help agents grow their business, the webinars have featured AmaMagna’s new Magna on the Danube itinerary, the secrets to selling groups and how to boost sales using social media, among others.

If agents miss a session, they can always view the recorded webinar later at their convenience.

“Travel advisors have been at the heart of AmaWaterways’ success since the company was started in 2002, and we know the important role that training plays in our continued success together,” says Co-Owner and Senior Vice President of Sales, Gary Murphy. “The ‘Webinar Wednesdays’ are designed to provide advisors essential knowledge and expertise to succeed in today’s fast-paced business world as well as to maintain an important personal link between our top executives and our valued travel partners.”

To register for the next Webinar Wednesday or view a past recording, see

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