MONTREAL — Air Canada’s just-released video shares a message of togetherness for the first December holiday season many Canadians will spend together in two years.
The video marks a return to storytelling for the company, says Air Canada, as it finds ways to emotionally connect its brand to Canadians who haven’t been able to travel in nearly two years.
This year’s spot is a mix of live action and animation, a first for Air Canada. The soundtrack features Canadian music by Forest Blakk’s I Saw Love and Cœur de pirate’s Comme des enfants, for the English and French versions respectively.
An Air Canada employee – played by a real Air Canada pilot – sets the scene for the animated short when she brings home a snow globe for her son to add to his collection. What happens next? Watch and find out …
“This year’s holiday brand spot, ‘Tis the season to believe’, was inspired by the universally shared experiences and emotions felt over the course of the pandemic. But this piece is also inspired by the resilience and power of love and determination that has brought us back together,” said Andy Shibata, Vice President, Brand, Air Canada. “Slowly but surely, family and friends have been able to safely reunite and share beautiful moments together again, and we feel very fortunate to play a small part in their journeys back to one another.”
The spot will be shared in multiple forms, including an extended version for Air Canada’s owned channels. In addition, a 60-second version will be shown in cinema, 60-second and 30-second versions on television across Canada, and 30-second and 15-second versions on social media and digital platforms.
Air Canada is keeping holiday travels safe with top-of-the-line safety measures, such as the Air Canada CleanCare+ program that provides customers greater peace of mind during all stages of travel.