Aeroplan unveils dExclusives benefits for Distinction members

MONTREAL – Aeroplan, Canada’s premier coalition loyalty program, introduced the dExclusives benefit of its new tiered recognition program ‘Distinction’ that rewards its top accumulating members based on total Aeroplan Miles earned across all coalition partners including airline, travel, retail and financial card partners.

From now on, Aeroplan Distinction members can bid, using their Aeroplan Miles, on a wide variety of one-of-a-kind rewards specially designed around members interests.  The new dExclusives rewards are offered exclusively online at via a new auction site.

The site will offer everything from access to professional sporting events, tickets to sold out concerts and once–in-a-lifetime trips that are curated to offer some of the highest quality products and  some of the most in demand experiences from around the world.

“We’re very excited to offer dExclusives to Distinction members as a key benefit of being a part of Aeroplan’s recently launched Distinction program,” said Kevin O’Brien, Chief Commercial Officer, Aeroplan. “These rewards were developed based on extensive research of our members’ passions and interests, and Aeroplan’s desire to offer them some of the most unique experiences at a remarkable value.”

Here is how it works:

  1. Browse – Distinction members can check out all the rewards currently available for auction at the dExclusives auction site:
  2. Bid – Place an entry or maximum bid on the site.
  3. Win – If you’re the highest bidder when the auction closes, you win.  Miles will be automatically debited from your account and you will be contacted by an Aeroplan dExclusives representative about the next steps.

In addition, Distinction members will also have a chance to bid on ‘Redeem Now’ opportunities whereby special rewards will be offered in limited quantities and at a fixed amount of miles, giving members the thrill of accessing their dExclusives reward instantly.

For more information, or to place a bid, please visit where new rewards will be added on a regular basis.

For more information on Distinction and its benefits, please visit:

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