MEXICO CITY — AeroMexico has pulled off the ultimate mic drop with a hilarious new commercial that pokes fun at U.S.-Mexico relations.
Filmed in Wharton, Texas, the airline asked several local residents if they’d ever consider travelling to Mexico for vacation.
“No way,” said a woman named Betsy, while a cowboy hat-clad gentleman said, “Let me stay here in peace and let those folks stay on their side of the border.” Another man named Bill (as indicated by his monogrammed shirt) admitted he liked tequila and burritos, but Mexico? “No.”
Faced with the challenge of increasing USA flights to Mexico when “a big part of Americans just don’t like Mexico”, the airline referred to Department of Homeland Security statistics that detail Mexican immigration in the south going back as far as the 1800s. This would mean that a huge percentage of Mexican descendants in the U.S. isn’t even aware of their Mexican roots.
So what did AeroMexico do? They performed DNA tests to willing participants and turned the results into discounts.
“The more Mexican they are, the more discount they get,” it promised.
Bill, who clocked in at 18% Mexican, suddenly wasn’t so dead-set against the idea of Mexico, even flaunting the fact that he scored ‘higher’ than his wife Charlotte, who was only 14.4% Mexican.
Another man was told he was 22% Mexican and immediately responded, “That’s bull***t.” But after being offered a 22% discount to fly to his ancestral country, he inquired about the possibility of taking his wife, too.
As for Betsy? Well, she didn’t fare so well, only registering 3% Mexican heritage. With only a minimal discount on offer, Betsy is seen examining her written results, shaking her head in disbelief.
Where are those Mexican roots when you need ‘em now?