TORONTO — Guided solo travel specialist Just You now offers online booking capability for its travel advisor partners.

The news comes courtesy of Just You’s operator, G Touring. Just You’s online booking system will leverage the Sherpa platform used by G Adventures, giving agents the ability to make and amend bookings, hold options, update guest information and more.

Adam Kemp, managing director at G Touring, says the new capability forms part of Just You’s ongoing investment in trade partners and has been introduced in response to agent feedback.

Just You’s FY 2025 sales performance is up 18% for global trade sales, and an incredible 104% for Canadian trade sales.

Just You’s initiatives for 2025 include ‘Max 20’, which caps select escorted tours at a maximum group size of 20 people to offer a more personalized experience.

New tours have been launched, with highlights including Baltic Treasures, Chile, Argentina and Brazil and Uzbekistan.

“It has been an incredible year for Just You, with significant growth, new initiatives and itineraries, and a continued focus on our mission to showcase how travel is a force for good,” said Kemp. “Our partnerships with travel agents, suppliers and community organizations continue to drive our progress, and as we look ahead, we remain determined to deliver the very best in escorted touring. Here’s to another year of doing what we do best – creating life-changing travel experiences.”

Meg Murgatroyd, Head of Trade Sales, North America, added that providing an online booking option for Just You’s agent partners “has been a key priority. We’ve listened carefully to feedback from the trade and are delighted to deliver a solution that makes it easier than ever for agents to sell and manage our tours.”

PURPLE NOVEMBER SALE

In other news Just You has also introduced its own answer to Black Friday. ‘Purple November’ comes with savings of up to Cdn$400 on select departures.

The campaign, available until Nov. 30, offers discounts across 200 European and worldwide tours departing in 2026 and 2027.

“Move over Black Friday – we’re turning the whole of November purple, in a nod to our brand colours,” said Charlotte Field, Marketing Director, Just You. “With savings of up to $400, we think there’s never been a better time to plan a solo adventure. A Just You vacation is the ultimate treat: the chance to discover extraordinary destinations, in the company of like-minded people, with every detail taken care of.”

All itineraries include daily breakfast and many other meals, accommodation (guaranteed twin or double room) and the services of a Just You holiday director.