TORONTO — A three-city roadshow hosted by Promperú Canada made its first stop last night, offering up pisco sours, the latest visitor stats and more to travel advisors, trade media and Peruʻs supplier partners gathered at the Park Hyatt Toronto.
The in-market roadshow events build on the success of previous activations in North America, and provide a platform for Peruvian travel suppliers to connect directly with the Canadian market. Last nightʻs get-together will be followed by a May 8 event in Vancouver and a May 12 event in Montreal.
“Canada continues to be a priority market for Peru, and we’re thrilled to see such strong interest and enthusiasm from Canadian travel advisors,” said Jaime Cardenas, Director, Promperú Canada. “These events allow us to highlight the range of experiences Peru offers, from iconic sites like Machu Picchu to emerging destinations and sustainable travel options that really resonate with today’s travellers.”
Airline support included Air Transat (with Laura Albrow in Toronto and Elysia Ohayon in Montreal, and Copa Airlines – (with Laura Marin in Toronto, and Loraine Céspedes in Montreal).
Partners on hand from Peru included …
- Andean Adventures – Raul Medina, owner and founder
- Lima Tours – Andrea Ferreyra, BDM, USA & Canada
- PeruRail – Naylea Boza, Inside Sales
- Sun Gate Tours – David Quispe, CEO and founder
- South American Tours del Peru – Karin Mori, Sales Director, North America
- Viajes Pacífico – Karen Marca, Sales Leader USA & Canada
- Exploor Peru – Oliver Eberlein, co-founder
Marvic Gil, Tourism and Branding Specialist, Promperú Canada said the roadshow “is a celebration of the growing collaboration between Canada and Peru.”
Marvic Gil, Tourism Specialist, Promperú Canada and Jaime Cardenas, Director, Promperú Canada (photo credit Brian Summer)
Peruʻs product offering is wide and varied, she added: “We have gastronomy, we have luxury, we have MICE product, we have adventure.”
Canadians seek immersive, culturally rich experiences and adventure-filled escapes, making Peru’s diverse landscapes and bucket-list destinations – including Machu Picchu, the Sacred Valley, and Lake Titicaca – more relevant than ever, she added.
In 2024 Peru welcomed 3.2 million travellers. “That’s good, but still a little bit down from 2019, by about a million people. So we’re still recovering,” noted Cardenas. “That said, visitation was up 29% in 2024 versus 2023.”
From Canada, Peru welcomed more than 75,000 visitors in 2024, up 60.5% compared to 2023. Canada is Peru’s ninth biggest market.
“Why Peru? It’s one of the world’s most megadiverse countries. It’s home to 13 UNESCO World Heritage Sites. It’s also a global gastronomic destination,” said Cardenas.
He added that in Peru sustainable travel and community tourism, “is authentic and spontaneous. You can find the real thing in Peru.”
To find out more about Peru see https://www.peru.travel/en.
