TORONTO — The news reports coming in from Grand Bahama and the Abaco Islands are heartbreaking, and the images even more so.
CALGARY — Is the world ready for WestJet’s Blue Santa? It sure looks that way.
The airline’s annual Christmas video has just been released and it’s another classic tear-jerker, complete with heartwarming reunions and warm, fuzzy holiday feels.
Titled ‘Uniting Through Traditions’, the video profiles three different stories: parents missing their daughter, who’s been living in Seoul, Korea for seven years; a couple from Grande Prairie wishing to reunite with their best friends; and another couple who met during last year’s mass shooting in Las Vegas and are now in a long-distance relationship.
Under the guise of making a commercial in London, England, WestJet surprised all guests with tearful reunions.
Cue the tears!
The video is part of WestJet’s Advent Calendar, which runs from Dec. 3-25 and showcases Blue Santa’s adventures around the globe. On his journey, and with the help of worldly WestJetters, he’ll be spreading holiday cheer and experience seasonal traditions celebrated around the world.
To keep track of Blue Santa’s holiday escapades, check out WestJet’s Twitter feed and Facebook page, both of which will be updated daily.
“The storytelling in WestJet’s Advent Calendar and Uniting Through Traditions video underscores that being with the ones you love during the holidays is the greatest tradition of all,” said Richard Bartrem, WestJet’s Vice-President Marketing Communications. “Since our first Christmas Miracle in 2013, WestJet’s tradition has been to celebrate and promote the Christmas spirit with our guests through our caring culture. This year we’re thrilled to be able to take our Canadian spirit to the world through Blue Santa’s travels, while bringing some of the world’s spirit back home with us to share.”
Live until Dec. 31, WestJet followers are also encouraged to create their own reunions through WestJet’s location finder: https://christmas.westjet.com/en/contest. Participants can enter their location and the location of a loved one and WestJet will suggest a great place for them to reunite.
By participating in the contest, each guest will be entered to win roundtrip economy airfare for two anywhere WestJet flies.
Now THAT’s a holiday gift everyone would surely love.