In late April and early May, VISIT FLORIDA along with four of their destination and hotel Partners, traveled to Montreal and Toronto to meet with travel agents and tour operators.

In addition to the opportunity of personally meeting with travel agents and tour operators, VISIT FLORIDA also continued to spearhead its message of destination diversity. The team recognizes that most all Canadians know and love Florida, especially the well-known destinations. But they also shared the message that there is much more to see and do in the Sunshine State. From the 1,327 kilometers of beaches, to freshwater springs, to state and national parks, museums and history, travelers will find unique vacation experiences all around the expansive state.

On April 29 and April 30, VISIT FLORIDA, Greater Fort Lauderdale, Visit Panama City Beach, The Don Cesar and CIRC Hotel visited travel agents at Air Canada Vacations, HRG, Groupe Voyages VP and TravelBrands. Not only did the group bring valuable insights and news to share with agents, but also brought surprise and delight elements to give agents a taste of the Sunshine State. Fun delights included Florida passport photos, Natalie’s Orange Juice fresh from Florida, and grand prize giveaways. On the evening of April 30, VISIT FLORIDA also hosted a VIP evening reception at the Le Crystal, salles de réception. During the exciting event, more than 80 travel agents and media had the opportunity to meet one-on-one with and hear from VISIT FLORIDA’s Partners. Four lucky winners won grand prizes ranging from a new Instax Mini Camera to trips to Panama City Beach.

Following Montreal, the Florida team traveled to Toronto to meet with agents at Sunwing and RedTag. On the evening of May 2, VISIT FLORIDA hosted another VIP evening reception at The Vue with more than 75 travel agents and media in attendance.

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