Any time a country or region imposes any sort of visa stipulation - even if it’s a waiver - the travel industry sighs a collective groan, knowing the obstacles and headaches to come.
TALLAHASSEE — As part of a nearly US$9 million marketing plan following Hurricane Michael and this year’s red tide blooms, VISIT FLORIDA has relaunched ‘Florida Now’, a landing page to provide real-time information about the state.
Designed to encourage the continuation of bookings to Florida, the page features a collection of Hurricane Michael recovery information and updates, including an interactive map with photos, videos, Twitter feeds and webcams. Plus, it includes a new Northwest Florida blog section that can be filtered by city to show business openings, coming soon messages, upcoming events and more to help visitors make the most informed travel decisions.
“Following Hurricane Michael, VISIT FLORIDA has been working with both the public and private sectors, to ensure our neighbours in the impacted communities recover. Through this revamped Florida Now page, we will shift visitor perceptions of Florida by enabling them to see for themselves that Florida is still the#1 travel destination in the world,” said Ken Lawson, VISIT FLORIDA President and CEO.
The landing page is now live and can be found at https://www.visitflorida.com/en-us/florida-now.html.