TORONTO — The Travel Corporation (TTC) is making it known just how much it supports its travel agent partners with an industry-first initiative called My Travel Portal (MTP).

Focusing on guided holidays and river cruising, the online portal holds all the necessary information for clients’ travel plans, allows agents to personalize trips to deliver the best possible service, and gives clients the chance to view itineraries on their mobile device, share photos on social media, take trip notes and chat with their Travel Director and fellow travellers. It also hosts an e-documentation portal, saving both time and trees.

Agents can add client contact details to Manage My Booking. A client’s completed MTP profile enables a seamless experience when in each destination, from saving time at border crossings and hotel check-ins, to helping to save the planet with e-documentation instead of paper versions. TTC has also partnered with One Tree Planted, a non-profit organization focused on global reforestation, pledging to plant a tree for every guest who opts out of printed travel documentation.

For initial launch, MTP encompasses Trafalgar, Contiki and CostSaver, with Insight Vacations and Luxury Gold to activate by end of March. U by Uniworld and Uniworld will follow shortly thereafter this year, and then additional brands from the TTC portfolio will be added in due course.

“We are proud to announce our latest innovative initiative, My Travel Portal, which has been carefully crafted with our agent partners in mind. At TTC, we take immense pride in the trust and valuable relationships we have built across the industry globally, and we continually strive to equip agents with the best tools for success,” said Brett Tollman, Chief Executive.

Tollman went on to say that sustainable tourism practices are a cornerstone of TTC’s operations. “With the help of all those who opt out of paper documents, we will be able to make a significant impact. We thank our partners in advance for all that they will do to educate their clients on the power of travel for good.”