LONDON — The global expansion of Hard Rock Hotels & Casinos has come full circle with the opening of the company’s newest property, Hard Rock Hotel London.

It’s Hard Rock’s first hotel in the UK but it continues the brand’s legacy in its original birthplace. The very first Hard Rock Cafe was founded in London in 1971.

“Blending the DNA of the Hard Rock brand with London’s musical culture creates a memorable experience for all guests to enjoy,” said Ian Fletcher, General Manager of Hard Rock Hotel London. “We’re excited to showcase the property’s unique offerings and signature brand amenities to visitors and locals alike — they won’t be able to find anywhere else like it in the UK.”

As part of a partnership with London’s largest hotel owner-operator, glh, the hotel has 900 rooms and suites, along with a Rock Royalty Lounge, GMT Bar, a Hard Rock Cafe, a cocktail bar and a Rock Shop.

It’s on the corner of Oxford Street at Marble Arch, in a building that dates back to the 1700s – and was home to the first Hard Rock Café.“The first Hard Rock Cafe was founded in London in 1971 and here we are, building on where it all began 48 years ago,” said Dale Hipsh, Senior VP of Hard Rock Hotels. “Every Hard Rock Hotel property is one-of-a-kind, but this one represents something special for the brand. This hotel is the culmination of three concepts – the cafes, hotels and Rock Shops – coming together as one in an open-lobby, community-driven environment with Hard Rock’s memorabilia as the design thread binding them together. It’s truly incredible.”

Legendary memorabilia is sprinkled throughout the property, telling the story of London’s rich musical history. There’s even a letter written in 1958 by the late Buddy Holly, while he stayed at the hotel that is now Hard Rock Hotel London.

Also on display is the Kirkwood piano that Queen’s Freddie Mercury practiced on as a teenager.

In addition to the GMT bar, the Hard Rock Cafe features a new design and menu and includes 370 seats for guests to enjoy daily live music performances that celebrate both local London performers and international talent.

For more information see hrhlondon.com.