Air Transat stages an intervention; aims to give away vacations to those who need them most

MONTREAL — According to a recent Ipsos poll, 33% of Canadians haven’t taken a vacation in the past two years. The situation has become so dire, in fact, that Air Transat is now stepping in to stage a “vacation intervention” for those who need it most.

As part of its brand promise to “brighten the everyday with the joy of vacations”, the airline has released a new video starring one of its representatives who ‘infiltrated’ a select group of companies in a covert mission. Masquerading as a “performance optimization specialist”, Jacob Moore pretended to evaluate the performance of several hard-working employees, giving them high scores in all key areas except one: vacation performance.

Noting how all of the employees had failed to take a vacation in years, Moore then surprised them with a free vacation at the end of each meeting. Cue the stunned faces and joyful tears!

In that same spirit, Air Transat has launched a ‘Vacation Intervention’ contest in which Canadians are invited to nominate a deserving friend, family member or co-worker who hasn’t been on a holiday in a long time. Entries are being accepted until Feb. 4 via one of the participating radio stations or the Air Transat contests page. There are 19 all-inclusive Sun destinations packages to be won.

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