Growth from the Canadian market to that long-time favourite Caribbean destination, Jamaica, is on the plus side year-to-date and that has the Jamaica Tourist Board feeling buoyant as the calendar turns to winter 2019/20.
Jamaica’s northeast coast is the ideal spot for high-end, low-density eco-tourism and lifestyle resort development, with the potential for higher average daily rates, says Tourism Minister Edmund Bartlett.
The Jamaica Tourist Board’s new Regional Director of Tourism for Canada says travel agents “are our end game in this marketplace. They’re selling our product to their clients. Our travel agent partners are very important to us and we want them to feel our presence.”
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