“A high tide floats all boats.” I love that: when conditions are great, everyone reaps the benefits. It’s when times are tough (like right now) that in any industry, ours included, the players with deep roots and deep pockets will survive.
There has never been a time like this one – and we all hope there never will be again. COVID-19 has dealt an unfathomable blow to our industry. But thousands of us are toughing it out. I have been in self-isolation for six weeks and like many of you am struggling with the confinement.