The COVID-19 pandemic has forced a lot of us to change how we live and work. For many, adapting to working from home was a challenge at first — everything from IT issues to finding a suitable workspace in our homes to boosting our Internet speed.
“A high tide floats all boats.” I love that: when conditions are great, everyone reaps the benefits. It’s when times are tough (like right now) that in any industry, ours included, the players with deep roots and deep pockets will survive.
There has never been a time like this one – and we all hope there never will be again. COVID-19 has dealt an unfathomable blow to our industry. But thousands of us are toughing it out. I have been in self-isolation for six weeks and like many of you am struggling with the confinement.
No doubt about it, the past six months have been unbelievably tough. It’s times like these that trusted brands shine through. “Collette has been in business for 102 years,” says Ron Lonsdale, Collette’s Vice President, Canada. “We have seen so many trying times in our industry. The learnings from the past apply today.”