SEATTLE — With the return to cruising on the horizon, Windstar Cruises has unveiled two new tools designed to allow travel advisors to better market themselves and Windstar products.
MailPound is an email marketing program that allows advisors to customize their email marketing outreach to clients. Advisors can easily personalize and forward Windstar promotions, videos and e-brochures as well as quickly upload them onto their social channels. The tool includes tracking (open rates, clicks, shares) and a chance to create a ‘Personal Travel Planner’ by including multiple e-brochures and/or offers and videos.
BranchUp is a free Facebook marketing tool for travel advisors that allows them to curate supplier promotions. The tool posts the promotions automatically to the advisor’s Facebook business page. Advisors benefit from an automatic flow of chosen supplier content to generate engagement with their fans and more leads.
“As part of our Star Promise program, which includes our commitment to provide fresh sales tools and support to make what travel advisors do simpler, we’ve added two new elements to support advisors in their efforts to reach potential travellers easily and at no cost to them,” said Steve Simao, Windstar’s vice president of sales.
Simao hopes that advisors take advantage of the new, free tools to promote Windstar Cruises and products, including its new limited-time programs that are set to end this month. These include the following:
- Lower TCs on Star Advantage Group Dates: Tour Conductor credit earned at 7 beds booked on Star Advantage dates when travel advisors secure a group by March 31, 2021. Windstar Cruises’ Star Advantage group program also allows advisors to earn $100 bonus commission for every client booked, as well as a number of other amenities and discounts for clients. Advisors must only set up their group by March 31 to take advantage of the savings and can then sell into it later.
- Sell Three, Sail Free: If advisors sell three qualifying voyages in 2021 or 2022, they can receive a free cruise for themselves.
- Sail Small, Live Large with Big Perks: Windstar’s Wave Season Offer ends March 31, 2021. It encourages prospective cruisers to book early so as not to miss out amid the coming rush of travel planning. The offer allows travellers to choose from a set of complimentary perks plus a reduced deposit of 5%.
For more information go to https://advisorhub.windstarcruises.com/starpromise.