TORONTO — The Costa Rica Tourism Board has appointed VoX International as its public relations and communications representatives in Canada.

VoX will be responsible for managing media relations and day-to-day operations for the Canadian market, and has been tasked with promoting the destination through press trips, consumer activations and partnerships, particularly with NJF PR in New York, the agency of record.

“We couldn’t be more excited to be representing Costa Rica in the Canadian market,” said Susan Webb, Founder and President of VoX International. “As a top destination for Canadian travellers, we will be leveraging our industry and media relationships to bring even more Canadians to the luxury experiences, outdoor adventures, and limitless opportunities of the country.”

VoX has created a comprehensive PR program to support the ‘Essential Costa Rica’ platform, aiming to boost the country’s reputation as a leading tourist destination in sustainability and wellness. Although the country is small, covering only 0.03% of the surface of the globe, it shelters 5% of the existing biodiversity in the entire world. Moreover, 26% of the country is composed of conservation and natural protected territory.

Last year, Costa Rica raised its profile in the meetings & incentive space with the opening of the National Congress and Convention Center (CNCC). Located eight kilometres from the Juan Santamaría International Airport and just 10 kilometres from San José, the new space can accommodate more than 4,600 people and will better position the country as a major hub for cultural and business exchange.

For more information on Costa Rica, go to visitcostarica.com/en.