TORONTO — VoX International will continue to represent the Hawai‘i Tourism Authority’s destination brand management and marketing services in Canada, after winning the HTA’s business once again.
The HTA is the state agency providing holistic tourism management for the Hawaiian Islands.
HTA issued an RFP for destination brand management and marketing services for the Canadian market requesting a contractor to educate Canadian visitors about travelling mindfully and respectfully, while supporting Hawai‘i’s communities.
The contract was awarded to the incumbent, VoX International, and Susan Webb, President of VoX International, announced yesterday that VoX is “honoured and delighted” that HTA chose to continue the partnership.
The new contract will cover 2.5 years, beginning on June 30th, and has an option for one two-year extension, and allows VoX to continue to work on HTA’s behalf as Hawaiʻi Tourism Canada.
VoX has managed the account since 2017, working closely with HTA, Island Chapters and key partners in destination, on trade initiatives, digital marketing, social media, public relations, crisis communications and consumer marketing.
“We will continue our efforts to market the Hawaiian Islands to Canadians, while encouraging mindful travel and a regenerative tourism model that is respectful of cultural values, the local community and the ‘āina (land). We are excited for the rewarding work that lies ahead,” said Webb.