TORONTO — Visit Detroit has appointed Toronto-based Moreno + Company as its public relations agency for the Canadian market.

As Detroit looks to make new overtures to Canadian visitors, Moreno + Company is looking to serve as the conduit to sharing compelling stories from The Motor City with an expanded Canadian audience.

“Moreno + Company are fantastic storytellers, which is why Visit Detroit selected them to help share our story directly to our Canadian industry partners and travel advisors,” said Jennifer Ollinger, Manager of Domestic and International Tourism at Visit Detroit. “We think Moreno + Company shares Detroit’s spirit of creativity and innovation, and we’re excited to work closely with them to share that essence with Canadians.”

Moreno + Company is a boutique communications and media company best known for its creative approach to storytelling and expert knowledge of the luxury lifestyle and travel sectors. Moreno + Company is also the publisher of Canadian magazine Bold Traveller, geared to the luxury traveller.

“Working with Visit Detroit to shine a spotlight on the destination is such a natural fit for us,“ said Catalina Gordon, VP, Travel Trade Division of Moreno + Company. “Detroit has an uncanny knack for reinvention: from fur trading post to harbour of the Great Migration to icon of art deco and beaux art architecture, the city continues to evolve as a hub for folks seeking a fresh start. Mirroring our own reinvention as a well-rounded communications agency, the story of Detroit is one we can’t wait to tell.”

Gordon added that Windsor’s American cousin is all about building bridges – between the past and future, between innovation and tradition, and between Canada and the U.S. From Henry Ford to Motown, Madonna and Eminem, and of course the legendary Maple Leafs-Red Wings rivalry,  Detroit is already an indelible part of the cultural consciousness of the Canadian consumer, said Gordon. That said, there’s much more beyond motors and music waiting to be discovered in this UNESCO-recognized City of Design.

The historic metropolitan hub has a thriving culinary scene, evident through recently opened and soon-to-open restaurants in metro Detroit including Basan, Bar Pigalle, Bohemia, Detroit Seafood Spot, Beppe, Ima, and Bonchon. Meanwhile a $33 million redevelopment project will see The Mosaic, a 105,000-square-foot food hall with an accompanying rooftop bar open just north of Eastern Market.

“Detroit is truly a city that moves the world, and moves travellers when they visit,” said Moyer. “Detroit has been America’s best-kept secret for too long. Working with Moreno + Company, It’s time we rolled out the red carpet for our Canadian friends as we invite them to discover The Motor City as they’ve never known it before.”

For more details about everything that’s happening in The Motor City, see Visit Detroit’s list of happenings here.