TORONTO — Soluna Supper Club on Queen St. W. in Toronto was the site of an ornate party thrown by the team from Visit California, to get the word out about all things California.
Cali attractions rank among the most recognizable in the world, and Visit California is aiming to get back into the Canadian market in a big way as the evening’s influencer-heavy crowd was treated to performances by Canadian rock band The Darcys and a fire dancer.
Guests at the event previewed Visit California’s ‘Keeping Up with the Canadians’ marketing campaign. With so many high-profile Canadians living in California, a new online series was generated where Canadians essentially act as tour guides to show ‘how they California’. Guests saw a video of Canadian actor Andrew Walker showing how he Californias.
Visit California’s 2022 Road Trips guide, available on its website, includes tips on everything from mileage to travel times and packing to playlists. There’s also a list of 11 “deserving” destinations, judged based on their sustainability programs, as Cali champions itself as a pioneer in green initiatives and sustainability. Plus, there’s an ‘8 Dream Drives’ list for suggestions for an epic Golden State getaway from wine to waves.
One exciting drive described in the Road Trips guide is the Shasta Cascade loop, which could be an ideal option for clients looking to explore a less-populated region of the state. Starting in Redding, the drive takes adventurers to Shingletown, followed by Lassen Volcanic National Park. Then it’s on to Old Station, McArthur-Burney Falls State Park, Alturas, and Lava Beds National Monument, before the journey concludes at Lake Shasta. Some of the attractions to catch along the way include Turtle Bay Exploration Park, the Loomis Museum, Auction Yard Cafe, Mill Creek Falls, and Crags Trail.
Appropriately with the winter season upon us, Visit California’s 2022 Official Visitor Guide called ‘The Best of California’ includes a list of 16 different winter activities beyond skiing and snowboarding to try when visiting. Or consult the list on pages 56 to 58 for 22 under-the-radar restaurants with recommendations for ordering. There’s also further detailed information about Shasta Cascade.
To help plan a California vacation, go to VisitCalifornia.com.